From candy to tableware and decorations and even clothing, seasonal merchandise is everywhere.
Sometimes months before the holiday, be it Halloween, Thanksgiving, Christmas or Valentines Day.
But this year, heres a tip: Dont wait to buy what you want.
Here’s aguide about the best time to buy everythingif you’re looking to make a non-holiday purchase down the road.
It may be gone before the holiday even appears on the calendar.
And dont expect those blow-out post-holiday sales that have let you stock up on seasonal merch for next year.
You want Thanksgiving placemats and napkins?
Buy well before Halloween.
COVID Pandemic Has Increased Appetite for Seasonal Merchandise
The COVID pandemic is fueling heightened consumer demand.
I think it stems largely from people wanting to celebrate holidays with their families.
Theyre looking for something upbeat and fun and wanting that comfort of the holiday time period, Surella explained.
Probably not as good as youd like.
It always seems like an uphill battle to build (and keep) a decent amount in savings.
But what if your car breaks down, or you have a sudden medical bill?
At least thats what were anticipating because we can see it already even with smaller holidays like Halloween.
Theres no point in having Christmas merchandise hit the floor the day after Christmas, Surella said.
That could mean warehousing it until next year.
Dont wait if you see something you really want.
The more data they have on you, the more they can customize the seasonal merchandising, she said.
Months before any holiday, Prodromitis helps clients determine how much physical space retailers should devote to seasonal merchandise.
People Are Buying Seasonal Merchandise Earlier Than Ever
Youre also not imagining things.
The holidays seem to come around earlier and faster than ever.
I think it goes back to an increased appetite for those holiday products.
Americana items were her big surprise this year.
Surella said she typically starts selling red, white, and blue items around Memorial Day in late May.
This year, it started selling much earlier in the year and lasted later than usual.
Her prediction for the winter holidays, family sleep items.
We cant seem to get enough of matching pajamas.
Thats a category that does very well for us.
So when you see the perfect sleepwear for the whole family including fluffy and fido, grab it.
You may not find it later.
It sounds appealing right?
Check it out here!
