Todays retail competition is nothing short of ferocious.
So the pressure is on to keep prices low and the discounts flowing.
That is, until shoppers catch on.
The team discovered disturbing pricing at 17 of the 19 stores sampled.
No Interest Til Almost 2027?
Did you know?
If something is being offered at a 60% discount, whats the point of comparing prices elsewhere?
Braslers summary of the report asks.
Repeated sales delude shoppers into thinking they can get good deals all the time, Jones said.
You cant have a good deal every single time, he explained.
Thats not a sale price, thats just a regular price.
Jones top tip for sleuthing deals over duds: Check a retailers price against Amazon.
If its similar or lower, its probably a good deal.
Its clear that retailers know they cant complete on price with online competition, Brasler said.
Its not just competition with Amazon, but other outlets, too.
They cant compete on price so they create the illusion of having low prices.
Everyone is guilty of this as a shopper, Brasler said of falling for these ploys.
Everyone wants to feel like they got a bargain, that they can afford to buy more.
Lisa Rowan is a senior writer at The Penny Hoarder.
It sounds appealing right?
Check it out here!
