You only get one chance to make a good first impression.
For hiring managers, thats why its so important to get this right.
Do you want to make a really good hire and not a mediocre one?
A compelling job description will make all the difference when it comes to finding the best candidates.
That means your job description has to be direct, to the point, detailed, and complete.
It also must accurately reflect the actual job that youre trying to hire someone to do.
A good job description will attract qualified candidates.
It will set your job posting above the other job ads in your field.
It will set the appropriate expectations for what your new employee will be doing once theyre hired.
And it will simplify and streamline the process for both you and your applicant pool.
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Start with something like sales director or project manager or software designer.
The important thing is to make the job title simple and clear.
So stick with your industrys standard language, and dont get cute here.
Rockstar engineer may sound fun, but it isnt a good job title.
Job seekers arent going to find it.
Its a high-level, birds eye view of the position.
Dont make the descriptions too long, but dont make them vague, either.
Thatll turn off any job seeker.
Be specific about what the new employee will be expected to do.
to attract qualified candidates, describe the job to them as clearly as you’re able to.
List the duties in order of importance, or how frequently the employee will be doing them.
Required Skills
Heres where you list the must have technical skills that this position requires.
Again, be relatively brief but specific.
Every word counts here.
Dont get carried away here.
Specific requirements can weed applicants out, but unrealistic requirements in job descriptions will keep applicants away.
These skills would help your new hire succeed, but theyre not absolutely essential.
Compensation and Benefits
Very important!
This is something that potential candidates are definitely going to want to know.
Not doing so can result in wasting time for everyone involved.
This is a good place to tout the employee benefits and any perks that your company offers.
Experience
Describe how much experience you expect qualified candidates to have in this particular field.
Education
Describe the educational qualifications that you require applicants to possess.
Do they need a college degree?
A degree in any specific field of study?
Do they need any particular certifications?
At a physical location?
Or is it some kind of hybrid?
Again, dont get cute or mysterious.
Spell out exactly what will be expected from your new employee.
Theyll want to know if theyd need to move or commute for this job.
As for working conditions, potential candidates naturally will want to know what to expect.
Is the job indoors or outdoors?
Are there physical requirements, such as standing, typing, or lifting heavy objects?
Is there a dress code?
Is there travel involved?
Some companies have a lengthy mission statement, with much discussion of their values.
If so, you dont need to include everything.
Boil it down to a core statement.
Final Tips
Write in a concise, direct, simple style.
Avoid jargon and business buzzwords.
Dont be ambiguous or mysterious.
Itll speak to the applicant pool you oughta speak to.
A good job description is an effective job description.
Itll make all the difference.
Mike Brassfield ([email protected]) is a senior writer at The Penny Hoarder.
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