But Trees definitely gets the last (jolly) laugh.
By my third year, I was hitting a net profit of right around $138,000.
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Haphazardly arrange the lights around the front stoop, throw a wreath on the door andvoila!
And he should know, because he had the same idea.
The second stage was hanging the crummy lights from retailers.
Im surprised I made it through the first couple years.
He was also buying commercial-grade strands so that when one bulb went out, they didnt all go out.
But Trees says his biggest mistake had nothing to do with lights it was underbidding jobs.
I was charging $150 for jobs that should have been $850.
I bid a job for $3,500 that should have literally been $35,000.
One of Trees early students was Jeff Krall, owner ofAmerican Holiday Lightsin Illinois.
Josh helped me get it started, says Krall.
In his first season of business, Krall estimates he had 30 clients.
My first year was tricky because I had to have an inventory of the lights.
Thats a fairly large cost and also the ladder, equipment, safety stuff like that, says Pulvermacher.
Id say we came out about even.
That means theres more business after the wintry holiday season.
You might be in luck.
Krall notes that the toughest part of his business is finding good, reliable help.
When theyre laying off, were actively developing relationships.
All of which have at least one trait in common no fear of heights.
Everybodys in a really good mood around Christmas time, says Krall.
Pulvermacher adds: Its just kind of a cozy feeling when you see a house all lit up.
Tiffany Wendeln Connors is a writer/editor at The Penny Hoarder.
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