The even crazier part?

He built his app off an idea he doesnt even believe in: God.

Probably not as good as youd like.

Smartphone with Bible

It always seems like an uphill battle to build (and keep) a decent amount in savings.

But what if your car breaks down, or you have a sudden medical bill?

Ask one of these companies to help…

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He launched the product on a Sunday, he wrote onhis blog.

On day one, he made $36.35.

However, his profits wouldnt stop there.

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It doesnt feel like real money because so little work is involved, he told Blumberg.

He was working to test the market without spending too much cash in the process.

Did you know?

Hes even attending Spanish Christian publishing conferences to make connections and incorporate more content into the app.

McKendrick is youd never guess an atheist.

My wife introduces me to her friends as a Bible salesman, he told Blumberg.

Its a joke because we dont believe in Christianity, we dont believe in the Bible.

Now, with this amount of money, theres some sort of moral obligation I feel like I have.

Its just uncomfortable, selling something that I dont actually believe in.

Originally, when it was this little punk app, it was like no big deal.

Who cares if I make $600 selling the Bible?

But now its six figures and its like, should you be doing that?

I dont know should I?

McKendrick also offers tips forattending conferencesto online grid with those who might help you market and promote your app.

Your Turn: Would you try building an app and targeting a specific niche?

What do you think contributed to McKendricks success?

Kristen Pope is a freelance writer and editor in Jackson Hole, Wyoming.

When you log into your bank account, how do your savings look?

Probably not as good as youd like.

It always seems like an uphill battle to build (and keep) a decent amount in savings.

But what if your car breaks down, or you have a sudden medical bill?