Side hustles can be tough, especially when you keep having to explain what it is you do.
Just ask Toni George, professional back scratcher.
George and her daughters started the Miami-based business Scratcher Girls in 2016.
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Prepare to Educate
If you say youre a dentist, there isnt much need for explanation.
But as a professional back scratcher, George knows she needs a longerelevator pitch.
She opens by clarifying that she is not a doctor.
However, she does have a background in cosmetology (she has another job as a makeup artist).
Be Ready to Fail and take another crack
Whats the old saying?
If at first you dont succeed, market, market again (or something like that).
In November, for instance, Scratcher Girls had just one client.
Its still touch and go, says George, who also has a side gig as an Uber driver.
We havent quite gotten to the point of paying ourselves yet.
Shes noticed, for instance, that the results of scratch therapy leavehersmiling by the end of a session.
Im almost arrogant because I know its an amazing experience.
I stand behind my company and what we offer, she says.
I just cant wait for the rest of the world to experience it.
Tiffany Wendeln Connors is a staff writer at The Penny Hoarder.
Find her on Twitter @TiffanyWendeln.
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