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A man pours coffee beans into a coffee roaster.

Made Coffee produces upwards of 15,000 cans of cold brew coffee a day. Tina Russell/The Penny Hoarder

They secured about five accounts to serve the product on tap in that first month.

Another good way to get word out about the newly made company?

We werent making any money, he says.

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Hence the idea of canned, cold-brew coffee.

Building out a cafe could be done for around $150,000.

Then in September of 2016, they moved forward with a location for operations.

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It took around four months to complete and cost about half a million dollars.

We had a little bit of a following, so we were teasing the idea, says Rideout.

They were just kind of believing in us.

And thanks to word of mouth, they secured another 20 accounts in the following weeks.

The learning curve was tough, says Prater.

It was very early mornings, says Prater.

But it was a really great experience because you really learn the back end of grocery.

Our first couple of production days were bare bones, says Rideout.

There was a production day that was just Taylor and me.

Which is not highly recommended, Prater counters with a laugh.

But we did it.

If theres a 12-hour day, I feel like we missed something, he says.

Its just what has to be done.

Both have only been paying themselves enough to cover their bills.

All extra money has gone right back into the company.

Theyre both in favor of putting money toward equipment that will help them grow.

Id never been in debt, says Rideout.

For the first time in my life, in 34 years, I have debt.

And not just that, you have to beOKwith taking apart your life.

The long hours and devotion required to get it off the ground demand it.

Previously, their canned cold brew could be found in 256 Publix stores.

But as of Oct. 1, every Publix throughout the state of Florida features Made Coffee products.

Thats a whopping 831 stores.

Theyve also brought on new equipment and staff, with plans to hire more throughout the year.

Prater says they plan on hiring about six remote employees who will manage designated areas throughout the state.

But Rideout disagrees; he thinks everything is happening exactly as planned.

I know that sounds crazy, he says.

Kaitlyn Blount is a staff writer at The Penny Hoarder.

She only had one, two, six, fourteen coffees when she wrote this.

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