The first stage of selling clothing on Instagram is usually denial.
The key, as with anything selling online, comes down to pricing and presentation.
If you present your options well and price them low, you have a better chance at a sale.
Work Up the Crowd
Treat your closet sale as an event and not an ongoing phenomenon.
Youve decided to sell your pieces now and not later for a reason.
Consider teasing your Instagram closet sale in your stories.
Market the sale by talking about some of your favorite items in advance.
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2.
Visuals Matter
It goes without saying that photos are key on Instagram.
Descriptions are important, but goodvisuals can sell your product.
Remember that you are selling your old clothes and not curated vintage.
Seeing what the clothing items look like on a person is a bonus.
Theres nothing wrong with creating a little excitement around your old clothes.
They deserve new homes!
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4. see to it to note sizes, measurements and stains or tears, if relevant.
Be prepared to have extended conversations in your DMs.
People often want to know more before they buy.
As long as you have the correct information on hand about your clothes, youll be ready to go.
What are the dominant characteristics of your clothes?
Are they vintage or from a thrift store?
Are they a classic and popular brand, like Madewell or Lululemon?
Are they a pop in of gear, like athleisure, preppy clothing or goth?
Try hashtagging your posts or stories based on a subgroup that might attract new followers.
Think of all the memories youve gotten out of them.
Making any money off of your old clothes is a success.
Perhaps youre selling a $300 designer dress for $50.
If a buyer feels theyre getting a bargain, theyre usually more inclined to buy.
Diversify Your Images
Dont post one photo and think thats the end of your sale.
Plan in advance the best way to promote your sale through stories and posts.
One option is to create a single post with your clothing highlights and then direct followers to your stories.
double-check you are offering people different content in each forum rather than hitting them with the same information.
In that case, most of this advice may already seem obvious.
But one way to utilize Instagram to its highest degree is through product tags.
These tags allow the seller to use the platform as an e-commerce site.
It makes the buying process seamless and significantly cuts down on those How much is this skirt?
questions in your DMs.
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