When most people plan a trip toAustin, Texas, they end up dreaming about barbecue.

One of the most famous Austin barbecue outposts, though, isStubb’s Bar-B-Q.

Here’s how one man’s vision became a Southern favorite.

Stubb’s BBQ Sauce

Credit: Amazon

Stubblefield then packed up his life and headed to Austin.

The early orders also came with a cassette tape featuring an audio cookbook calledStubb’s Blues Cookbook Cassette.

(Learn more about the cookbook from NPR’sThe Kitchen Sisterspodcast.)

Stubb Sells Sauce

Word of his sauce spread.

While alive, Stubblefield had frequently told friends that he wanted to feed the world.