Pack your bags, we’re headed back in timeand to camp.

Well, as it turns out, perCountry Living’sreporting, it started right here in the South.

(No, it wasn’t marketers!)

Christmas in July at Camp

Credit: Courtesy of Keystone Camp

We can’t say we’re surprised though.

“It seems like something other camps would do.”

“Most camps number the cabins to identify them.

Here, we have Crabapple, Skylark, and Crow’s Nest, for example.

Instead of junior and senior campers, we have Elves, Pixies, and Dryads.”

A 1940 movie called, yes,Christmas in Julyput the phrase into the country’s consciousness.

They called it Christmas in July.

The Christmas in July concept was so catchy that retailers started using it.

How else do you lure shoppers in on a beautiful summer day?