The Texas airline just announced its plan to ground a 50-year-old seating tradition.
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Its the end of an era at Southwest Airlines.
Customers can avoid the mad dash to check in and secure earlier boarding by paying for a higher-priced ticket.
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I know there are going to be customers who say, I want to stay with open seating.
We had the same thing when we took peanuts out of the cabin.
Im convinced we can win them over.
Southwest has not announced when these changes will go into effect.
