While youre here, be sure to read our definitive guide tohow to sell on Etsy.
She encourages people to do the latter.
No Interest Til Almost 2027?
Deidre Anderson was selling to the wrong crowd when she first opened her shop in 2013.
Back then, she was designing handmade turban headbands for babies and children.
Over time, the mothers kept asking her if she made them for adults.
Its all about perception, she says.
Its about how people are seeing you because they cant have that in-person experience.
The logo is the outside signage, while the cover photo and colors make up the interior design.
People pick up on that kind of thing, she says.
They can tell if you dont care about your shop.
So create a brand that represents who you are and what appeals to your customers.
At craft markets, people get to touch the items and feel the quality behind every stitch.
Sure, a customer can email the seller about specific questions, but its not the same.
Thats why photos and product descriptions have to do the talking.
Anderson says she noticed an increase in sales once she started modeling her headbands.
It gives them perspective, and theyre more likely to buy it.
But photos alone cant sell your products shoppers need detailed descriptions to explain what theyre purchasing.
That could lead to a lot of unhappy people who are getting something they thought was completely different.
So be clear when writing your product descriptions.
Include details such as sizing, dimensions, colors available and materials used.
This will help eliminate any uncertainty about the product the customer will be receiving when it arrives.
She thought that if you put your products for sale on Etsy, the rest takes care of itself.
Just because its online, it doesnt mean its hands-off, she says.
She blocks out time every day, even as little as an hour, to improve her site.
After incorporating what she learned into her Etsy business, she made more than $4,000 in one year.
Always be willing to learn new things, she says.
Even if you think you know everything, things are constantly changing online.
Especially with Etsy just when I feel like Ive got Etsy figured out, they change something.
If people are really interested in your story, theyll be more likely to look at all your items.
I guarantee it, she says.
Matt Reinstetle is a staff writer at The Penny Hoarder.
