We just love red velvet.

Especially in the flavor of red velvet, that oldSouthern favorite?

In January, Reese’s Red Velvet Peanut Butter Cups will hit store shelves for the first time.

close up of a bunch of Reese’s mini peanut butter cups

Credit:Victor Spinelli / Contributor/Getty Images

Red velvet is perfectly acceptable for Christmas, too.

(We’ve got dozens ofred velvet recipesto share for the holiday season).

Hershey’s has other new arrivals on the way this January in the run-up to Valentine’s Day.

Reese’s Red Velvet Peanut Butter Cups

Credit:Courtesy of Hershey’s