Dubbed Uber OOH, the pilot program is the companys first foray into the advertising business,Adweekreported.

Uber is partnering with ad-tech company Adomni to install out-of-home (OOH) ads atop Uber drivers vehicles.

Picture the lighted signs atop old taxi cabs promoting lawyers and pawn shops.

A man drives a car in traffic.

This is the modernized version.

Once the program expands, the payment will shift to an hourly model.

No Interest Til Almost 2027?

Article image

Their expertise with mobile vehicle digital out-of-home networks and programmatic ad sales is compelling.

An Uber spokesperson confirmed the partnership to The Penny Hoarder.

Did you know?

Article image

In 2019, that number jolted past 130.

Between Jan. 1 and Feb. 18 this year, the FTC received 27 far outpacing previous years.

The Penny Hoarder recently spoke with Florida resident and ride-share driver Chip Adams about his car wrap.

Anything you might do to make a little bit more money, he said.

Its a no brainer.

Adam Hardy is a staff writer at The Penny Hoarder.

He covers the gig economy, entrepreneurship and unique ways to make money.

Read his latest articles here, or say hi on Twitter@hardyjournalism.