If you own a business, you need a web presence.
First and foremost, that means you should have a great website.
Theres no way around that.
The “About” section on your business profile page gives people a snapshot of what your business does.
But what about social media?
Is it necessary to have a Facebook business page?
So, if you own a business, you want a Facebook page.
The trick is to do it right.
While its not difficult to do, you should be thoughtful about how you put it together.
Here are a few tips.
There is a separate starting pointspecifically for businesses and professionals.
On this page, youll see two buttons.
One says, Business or Brand and the other says Community or Public Figure.
For a business, you want to hit the first one.
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The next step is to name your page.
Dont get cute here.
The name of your page should be the name of your business.
You also get to pick a category such as publishing or grocery store.
Luckily, you have the option to create a vanity URL.
You want to keep this short and sweet like Facebook.com/YourBizName.
For computers, it should be 820 pixels wide by 312 pixels tall.
On mobile devices it should be 640 pixels wide by 360 pixels tall.
This is where people will look to identify your business.
Choose a profile picture that is highly recognizable.
If you have a logo, use it.
If you dont, choose a picture that clearly shows your business or yourself.
The profile picture should be 128 pixels by 128 pixels to be optimized for mobile devices.
Facebook changes up these dimensions frequently, so keep an eye on it.
These can help to round out the profile.
Add a Call-to-Action Button
Facebook gives you the option to add a call-to-action button.
This is an opportunity to turn potential customers into paying customers.
Add or remove them to customize the experience.
For example, if you dont really use videos much, remove that tab.
Your work isnt done.
Here are a few tips to help your social media game.
This page is a snapshot of your brand so you want to put your best foot forward.
If you have a blog, choose the most successful and significant pieces to share.
The same goes for photos.
More is definitely not merrier.
Posting too often can alienate your followers.
No one likes to be bombarded with new posts from one company that dont have anything to offer.
What should you post about?
you might find more tips like this in our guide tosocial media for small businesses.
Learn when your audience is most active and aim for the beginning of that time slot.
As a rule, people are the most active on Facebook during typical work hours.
Youll see less engagement after 5 p.m. and before 9 am.
(People dont look at Facebook while working, do they?
Because the thumbnail is there, you dont need that long URL link in your copy anymore.
Removing it wont remove the thumbnail.
This allows you more characters to devote to your copy.
It also cleans up the look of the post.
Optimize Your Size for Shared Images
Yep, you guessed it.
Just like cover photos and profile pics, shared images have an ideal size.
For Facebook posts, you want to shoot for1200 pixels by 630 or bigger.
This will give you great image quality.
Embrace Videos
Videos are a great way to establish your personality online.
They can also give people a sneak peek behind the scenes at your business.
These videos play on Facebook users news feeds and can help draw people into your page.
If you really want to up your game, do some live videos.
Be helpful, courteous and friendly.
Now its time to really start building that audience and creating brand recognition.
Here are some tips on how to handle marketing for businesses on Facebook.
Dont hide it way down at the bottom of your page, either.
Put it somewhere easy to see, yet out of the way.
With one click Facebook users can go directly to your Facebook page and start following along.
Page insights can show you how many people are visiting your site and when.
This can help you identify the best (and worst) times for creating new posts.
Youll also be able to dig into the demographics of the people who have liked your page.
Where do they live?
Are they male or female?
How old are they?
Knowing your audience is key to creating great content.
You still want to interact with your visitors and add some impromptu posts when opportunities arise.
Tyler Omoth is a contributor to The Penny Hoarder.
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