Your heart quickens as you spot the package at your front door.
You rip fire up the box and stare at the contents inside.
But its not just the new dress from your favorite indie vintage seller that has you jazzed.
Photo courtesy of Elizabeth Djinis
The dress has come wrapped impeccably and hand-stamped with the brands logo.
Inside are a few stickers and a handwritten thank you note from the stores owner.
As an online entrepreneur, dont you want to create this throw in of loyalty?
There are many ways to create a successful online retail business.
This piece considers the ways that you could make your product an experience with the packaging.
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2.
Shes honed her presentation practices over the years.
But one of the packaging experiences that sticks out to Robinson doesnt come from her own store.
Some business owners opt to include candy or little trinkets with their item.
After all, Robinson still remembers that experience.
Each box she sends comes hand-stamped with her logo and business details.
Wrap it Like a Gift
Robinson has a standard system for each of her items.
She wraps everything in tissue paper and then ties a package together with salvage fabric scraps from past projects.
Include a Handwritten Note
Theres power in a handwritten note.
And in our digital world, thats especially true.
If a national business could do that, she thought to herself, then she absolutely could.
She finds that the notes build a relationship between her and the customers.
Creating that bond is a great way to keep customers coming back for more.
Its a small investment, but its about the payoff.
It doesnt cost me much, but it helps with customer attention, Robinson says.
Its a fun and organic way to spread the word.
Her work has appeared in Teen Vogue, Smithsonian Magazine and the Tampa Bay Times.
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