Grocery delivery services are known for charging a premium for convenience.
But convenience is getting cheaper for shoppers of one popular delivery option.
Instacart has reduced its prices for delivery and membership as of Nov. 14, a company spokesperson confirmed.
The company tested several pricing models and made the adjustments based on customer feedback.
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Its also a hugely competitive time forgrocery and other delivery services.
Instacart works with a wide variety of grocers, from Amazon-owned Whole Foods to budget storeAldi.
Meanwhile, Shipt has expanded to the contiguous U.S. from its initial focus on the Southeast.
Shipt requires a membership fee of $99 annually for unlimited free delivery of orders $35 and up.
For same-day deliveries, it works with Shipt.
Lisa Rowan is a senior writer at The Penny Hoarder covering the retail and grocery industries.
(Can you sense my millennial sarcasm there?)
You know which ones were talking about: rent, utilities, cell phone bill, insurance, groceries…
