Telling people what you do in a concise way isnt easy.
Thats why creating an elevator pitch is so important.
Keep It Between 30 and 60 Seconds
Any shorter and you wont convey enough information.
Kristy Gaunt/The Penny Hoarder
Aim for a written paragraph of about 150 to 250 words and anunrushedspeaking time between 30 and 60 seconds.
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This is a long list, so dont get overwhelmed.
Go ahead and start now, but be sure to bookmark this post so you could easily return later.
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Make It Easy to Understand
Choose clear, concise language and keep it jargon-free.
Make an Impression
Your pitch should be powerful and illustrative.
Dont just say I write marketing copy.
Say something like, I write marketing copy to promote products and servicessimilar to the ones you offer.
Did you know?
Are you speaking to a potential client interested in your services?
Decide on your audience and purpose, and then keep this in mind as you write your pitch.
Just think about your audience as you stick to this.
This doesnt have to be anything over-the-top fancy just state the facts.
Youll build from here.
What makes you unique in your field?
What can you do for this person that no one else can do?
Which top achievements are you most proud of?
Are you looking for a new job opportunity?
Are you looking to gain clients?
Are you looking to expand your data pipe?
Dancing around the point will only leave your listener frustrated, so be direct.
Include a Next Steps Line
End your pitch with an action plan.
Let them know what you want to happen next.
Plus, hearing their statement may help you further identify any potential needs you’re free to fill.
and practice saying it out loud.
A confident and friendly voice will signal to your listener that youre open to continuing the conversation.
Also, remember that your body language often says more in seconds than words can say in hours.
Grace Schweizer is a former writer at The Penny Hoarder.
Rachel Christian is a senior writer at The Penny Hoarder and contributed to this story.
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