Small business owners are always looking for ways to save money, and marketing is no exception.
Dont let a limited marketing budget hold you back.
Small business marketing strategies arent rocket science.
Just starting out? Check out thesesmall business owner tipsfor advice and inspiration for fresh entrepreneurs.
They just require some time and effort.
No marketing agency required.
No Interest Til Almost 2027?
Here are 13 marketing tips for small businesses to get you started.
Did you know?
This can cost anywhere between $300 and $500.
SEO plays a crucial role in helping local and small businesses get discovered online.
To learn more, check out free resources on sites such asMoz,Search Engine LandandSearch Engine Journal.
you could also sign up for amassive open online courseabout SEO and follow marketing professionals you admire on LinkedIn.
It also allows your business to show up on Google Maps and the local section of Google search results.
Creating a business page onYelp and monitoring your reviews is also key.
Positive Yelp reviews help you rank higher on Google search results.
Keeping an eye on your competitors social media platforms also gives you insight on your target audience.
Below is a list of programs and tools that can help your marketing budget stretch.
Theres a reason you started your business, so let people know what you know.
Publishing just one blog post a week can help improve your sites visibility on search engines.
It also shows potential customers why they should trust you and your company.
Mix up the throw in of content you post.
verify to write your content with SEO in mind.
Heres a small businessSEO checklistfrom Search Engine Journal.
you might also use a WordPress plugin likeYoast.
Google ads are expensive.
you could also set a small budget for social media marketing campaigns.
Crafting some highly targeted paid ads can lead to impressions and (hopefully) conversions and sales.
Leverage User-Generated Content
Some of the best advertising comes from happy customers.
User-generated content is another way to leverage social media marketing for your small business.
The creator will likely love the mention, and youll get to enjoy some free publicity.
Build an Email List
Email is a great way to grow an engaged audience.
Its important to provide content and information your target audience cares about in every email blast you send.
But if you mail out information that people are interested in, thats where its really effective.
see to it to create a sign-up form on your website.
you might build out more sophisticated marketing campaigns over time.
Sites likeMeetupandEventbriteare great places to find local groups with people who are interested in topics related to your business.
Theres also industry-specific networking events, which can help you connect with potential partners and investors.
Attending trade shows and industry conferences is another smart way to market your small business.
They usually feature seminars and workshops to help you hone your skills.
Over time, youll expand your professional connection and be able to utilize their resources.
All it takes is your time and your energy, Rubin said.
Marketing trends and strategies are constantly evolving, so growing your knowledge is key.
Thankfully, nearly all the tools you oughta grow your reach are right at your fingertips.
Rachel Christian is a Certified Educator in Personal Finance and a senior writer at The Penny Hoarder.
She focuses on retirement, small businesses, investing and taxes.
Former staff writerMatt Reinstetle contributed.
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