Kristy Anderson spent most of her childhood on the move.
She and her mother, Bridget, would often change apartments.
She would rearrange some pillows.
Or maybe shed take some bedsheets and turn them into curtains.
My mom always welcomed it, said Anderson, a South Tampa resident.
She was very encouraging.
She now employs a staff of 11.
No Interest Til Almost 2027?
Never in a million years did I ever imagine this, Anderson said.
But even amid her 10-hour days at the school, Anderson spent her nights staging homes for her friends.
But she figured it was just aside hustle.
It was a real small-time, Anderson said.
So she planned on making a living as a real estate agent.
But Dwell continued to grow.
Shes since gone on to expand her social media reach to Instagram, YouTube and real estate-specifc sites.
She joined local associations for homebuilders, investors and realtors and visited realtors to give in-person presentations.
Thats when I said, I guess this is what Im doing, she said.
We always design for the target demographic of the expected buyer, Anderson said.
This is the first indicator for our design.
Then we look at the homes architecture and design, and select pieces that highlight that.
Its a process that seems to be working.
Dwell brought in $180,000 during its first year, 2014, and close to $500,000 in 2017.
Id watch all those shows on HGTV and would dream Wouldnt that be great?
And Anderson knows who to thank for success her mother Bridget, who passed away last May.
She was always saying, Just say yes, and, Why not you?
She kind of ingrained it in me to take big risks.
Why couldnt it be me?
John Lembo is a contributing writer for The Penny Hoarder.
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