Wendys found itself in hot water this week, and Burger King is capitalizing on it.
The remarks made their way around the internet this week and faced some serious backlash.
Wendys has since clarified the claim, saying it never used the term surge pricing.
Don’t want to pay surge pricing on Uber rides? We don’t blame you. Here’sour guideto beat it.
Still, Burger King got in on the outrage.
The fast food chain is offering free Whoppers through Friday.
Well, thats new.
Good thing the only thing surging at BK is our flame!
We dont believe in charging people more when theyre hungry.
To get the offer, youll need to use the BK App orbk.comto order ahead.
You must also have aRoyal Perks account, which only takes a few minutes to sign up for.
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Read all the terms of the offerhere.
What is Surge Pricing?
Surge pricing is the act of charging customers more based on supply and demand, like during peak times.
Most famous for surge pricing are ride-sharing apps like Uber and Lyft.
Airlines do it, too.
Thats why flights are typically cheaper in the middle of the week than on a Friday.
Are Surge Pricing and Dynamic Pricing the Same Thing?
However, surge pricing is a subset of dynamic pricing.
Surge pricing involves raising prices based on supply and demand.
Dynamic pricing doesnt necessarily equal a price hike, but it can include an increase.
Its the adjustment of prices based on outside factors.
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