Thats lucky for you, becauseTaylor Swift can teach you a lot abouthow to run a business.
Taylor Swift is young, beautiful, rich, thin, and a talented musician and businesswoman.
People wanted her to crash and burn, and they loved it when she did.
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Be a Taylor, not a Britney.
Dont be afraid to show the human side of your business.
If only he were more like TSwift.
Get to know your audience and what they like or dislike.
Interact with your followers and join in on discussions to make your brand seem more relatable.
Be Full of Surprises
Just when you think Swift has outdone herself, she goes and does it again.
Its an important piece of the staying-relevant puzzle, and a tactic that other PR-hungry businesses should promptly adopt.
This can be seen with Taylors recent holiday gift deliveries to some of her fans.
Get creative to come up with a surprise that fits your business.
With Swift, what you see is what you get.
What does Taylor do?
She shows everyone that its perfectly fine to be yourself and dance to your own beat.
Shes singing along, and shes busting out her best dance moves.
Shes being herself, and shes setting an example for people to do the same.
Anna Horn, online PR specialist atWeb Talent Marketing, has observed these habits as well.
To follow Swifts lead in keeping your brand authentic,always trust your gut.
Become a Social Media Superstar
Almost everyone I interviewed mentioned Swifts social media prowess.
Shes a boss on all the popular channels expertly exploiting their individual strengths and her fans pay close attention.
Swift keeps everyone in the loop, andshe knows what platform is good for what information, Horn says.
Ricky Garvey, a PR/marketing professional and musician, also finds Swifts command of social media particularly fascinating.
Its extremely interesting to see how she acts on her platforms, especially Twitter, he says.
Shes built a community that revolves around the connection between her and her fans.
For instance, if youre a visual business, like a bakery,Instagramis ideal.
Facebook and Twitter are also a great way to engage your audience with updates and exclusive discounts.
If youre a restaurant, show what goes into making your famous dish without giving away the secret.
Its well worth investing time into creating this kind of strategy, Horn says.
This practice is almost non-existent among other artists, which places Swift in a league of her own.
She took silly photos and spent time with them, discussing tracks and sharing stories.
As if that wasnt enough, Swift made sure her biggest fans received a holiday surprise.
Personalized notes described her love for each person and why they were special to her, explains Horn.
And the response was incredible, according to Horn.
Her fan community responded with love and excitement that she cared so much about them.
She evenshowed up to a fans [bridal] showerwhen invited.
Most celebrities would never do this.
One of the best ways to reward your most loyal customers is by giving them perks.
Offer Amazing Customer Service
Excellent customer service is a critical component of any successful company.
Radio personality and professional SnapchatterMark Kaye remembers his brush with Taylor Swifts customer service.
Like I had anything else better to do that night.
The card is now framed and hangs in my wifes office.
She confiscated it even though it is clearly addressed to me.
This simple step might only take you a few minutes, but it can have a big impact.
Especially when it is as unexpected as the one I received from Taylor Swift, says Kaye.
Break the Rules
People are always telling you to think outside the box.
But if you really want to make an impression, you have toactoutside the box, too.
Take a few cues from your now-favorite musician.
Your Turn: Did you ever think youd take business lessons from Taylor Swift?
What other awesome skills or strategies can entrepreneurs and brands learn from her?
He splits his time between homes in New York City and the Jersey Shore with his dog Jaxon.
Connect with Mikey on Twitter @mikeyrox.
