Keep an eye on these emerging technologies next time you hit the aisles.
Can you resist their shiny, new charms?
In the past, security cameras existed to ensure items werent walking off on a five-finger discount.
A customer scans the Amazon Go app on his mobile phone as he enters the Amazon Go store in Seattle. Elaine Thompson/AP Photo
Now, retailers want to use images of customers to market to them instantly.
Youve probably breezed by new facial recognition cameras without realizing it.
But once you know what they can do, it can be a bit jarring.
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Well keep it updated as offers changes or expire.
Butprivacy advocatessay that not alerting customers to cameras and how theyre used is a violation of their rights.
Stay tuned as retailers navigate the gray area between customized service and customer privacy.
Enter electronic shelf tags to make things easier.
Others may focus on price information accompanied by seasonal or brand-based graphic design.
Another main feature of digital tags is that stores can update pricing almost instantly.
Krogerplans to install shelf Edge displays in 200 stores this year.
How to keep your cool:Dont get distracted by these bright, shiny new signs!
Stick to your grocery list and take seemingly targeted messaging with a grain of salt.
Grocers can market to you, but its up to you to actually pay for products you want.
Goodbye, Checkout Lane
Everyone whos ever tried a self-checkout station knows it can be frustrating.
But grocers are working to smooth the checkout experience.
Stop & Shop and ShopRite have offered scan-as-you-go shopping for several years.
Soon, youll be able to skip the register altogether.See ya later, lines!
Amazon is already allowing customers to skip checkout at its new convenience stores.
Shoppers enter the store by swiping their phones with the Amazon Go app.
From there, Amazons cameras and sensors track what customers select off the shelves.
Simply leave the store once youre done; Amazon knows to put it on your tab.
Lisa Rowan is a senior writer at The Penny Hoarder, covering the retail and grocery industries.
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